DMI and the Dairy Checkoff
Inc.™ (DMI) is funded by America’s nearly 49,000
dairy farmers, as well as dairy importers. Created to help increase sales and
demand for dairy products, DMI and its related organizations work
to increase demand for dairy through research, education and innovation, and to
maintain confidence in dairy foods, farms and businesses. DMI manages National
Dairy Council and the American Dairy Association, and founded the U.S. Dairy
Export Council, the Innovation Center for U.S. Dairy and the Dairy Research
Institute. DMI works with state
and regional promotion organizations to implement these programs
across the country.
How the Dairy Checkoff Works
Dairy farmers pay 15 cents and dairy importers pay 7.5 cents for every hundred pounds of milk (or the equivalent thereof) they sell or import into a generic dairy product promotion fund – familiarly called the "dairy checkoff" – that DMI manages along with state and regional promotion groups. That money – with USDA oversight – is used to fund programs aimed at promoting dairy consumption and protecting the good image of dairy farmers, dairy products and the dairy industry.
DMI is a strategic consultant and resource to businesses and organizations in the food and beverage sector that seek to increase sales and raise their image through the innovative use of dairy and dairy ingredients. We work with dairy and food industry leaders who want to work with us to increase sales of their foods that include dairy products and ingredients to meet mutual business and consumer interests.
We offer experienced staff around the country who are on the leading edge of product and nutrition research, sustainability, social media, consumer and market research, menu development, product development, marketing, promotion and exporting.
Since its creation by dairy farmers, the dairy checkoff has worked to grow sales of and demand for dairy products and ingredients. The dairy checkoff is making a difference — annual U.S. per capita consumption of total milk today is an estimated 604 pounds (milkfat basis), compared to 541 in 1981.*
From 1915 to the current day, dairy farmers have been actively involved in promoting and protecting the public's good image of dairy. Learn more about the history of Dairy Management Inc.
The DMI board consists of the National Dairy Promotion and Research Board and the United Dairy Industry Association board, working as a unified body. Find out more about our board members and the DMI Management Team.
Dairy Management Inc. employs approximately 160 national employees, along with almost 300 local staff, who work on behalf of our dairy farmers and importers. If you would like to join our team, check out our career information.
In this section, you'll learn more about what current positions are open and how to apply for a career at Dairy Management Inc.
*Note: 2011 estimated using total domestic disappearance/U.S. population of 309.6 million. Source: USDA-ERS.