Dairy checkoff programs partners, strengthen farmers' voice

Posted 09/28/2018 by Tom Gallagher

For farmers and other members of the dairy community, the current environment is challenging. From unpredictability facing our global markets and competition from non-dairy beverages to seasonal weather conditions and surplus dairy products and ingredients, there’s a lot of uncertainty facing U.S. dairy.

Over the last several months, I’ve visited with many farmers across the country to learn more about the realities you face, as well as discussing solutions your national and local dairy promotion organizations can lead, help support or rely on others representing U.S. dairy to take the lead.

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Consumer trends shift communication model

Consumer Trends
Posted 07/01/2018 by Tom Gallagher

I’m sometimes asked by dairy farmers why they no longer see the checkoff’s advertising on television like they used to. Television advertising certainly is a mass marketing tool, but it is limited to a one-way push of information. Today’s consumer seeks two-way engagement, so they can build trust and an authentic connection with their favorite brands and the people behind the products . . . such as dairy farmers.

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