Research and Insights


Turning Insights into Innovation

The right products, in the right place, at the right time, in the right way. The U.S. dairy industry is committed to using comprehensive research and testing to better understand the needs of consumers — of varying ages, genders and lifestyles — and responding with innovations that satisfy those needs.

We provide consumer-focused knowledge, plus the tools needed for innovation to help the dairy industry:

  • Overcome barriers to innovation
  • Identify a competitive advantage
  • Increase category sales
  • Drive demand for dairy and dairy-based products
  • Meet marketplace demand